VEDANTA SAKHI : "WORKSHOP BY "SAKHI" IN UDAIPUR FOR RURAL AND TRIBAL WOMEN
Hindustan Zinc in association with Dainik Bhaskar had organized the
"SAKHI" Workshop on 24th July, 2014 in Udaipur for rural & tribal
"SAKHI" SHG women residing in the region. More than 130 rural &
tribal women participated in the workshop where they were given insight on
new traits - Jute pot holders & bangle stand, Katran trays, Stylish Sling bags, key chains, patch work,
designer wears, to name a few.
Here, we present the glimpse of the Workshop-
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Vedanta Sakhi : "Workshop by "Sakhi" in Udaipur for Rural and Tribal Women
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6000 RURAL & TRIBAL WOMEN JOIN “SAKHI”
It is said, when you empower a rural and tribal women,
you in-turn make a complete family socially and economically independent,
thereby energizing the whole village and ultimately contributing towards the
progress of a nation.
The rural women in India have been
proving their mettle and strength in every sphere of life; be it house-hold
work, agriculture, traditional crafts or liberal arts, rural women of India
have always been in forefront and have even dominated the global fashion
industry with their creativity and understanding of traditional art & craft
skills. These rural and tribal women are now more confident and determined to
manage their finances through banks while educating their children and supporting
families.
Hindustan Zinc, a Sesa-Sterlite Limited
company in zinc, lead, silver and wind-energy business, realized the potential
of these women and decided to engage with them in different interest areas that
are also feasible for them.
The company started a campaign to
bring social and economic empowerment amongst these rural and tribal women,
particularly those who were residing near its business locations in Rajasthan.
The initiative aimed at bringing about 10-15 women of similar creative minds,
behaviour and temperament under a single platform of ‘Self-Help-Group’. Once part
of the group these women are groomed through intensive vocational training that
includes tailoring, stitching, tie and dye, meenakari, terracotta, embroidery,
artificial jewellery making, beautician, home-furnishing etc. Adult education camps are
also organized to make these women literate.
Eventually, these rural and tribal
women have come up as rural women entrepreneur.
Hindustan Zinc recently launched a
national campaign “SAKHI” that recognizes the success of these rural and tribal
women and has brought together these more than 6,000 rural and tribal women of
Rajasthan and weaved them into about 475 “SAKHI” self-help-groups to make them
as Rural Women Entrepreneurs.
The rural system has its own
customs and traditions but the biggest has been the social system. It was never
easy to convince these women towards joining the “SAKHI” self-help-groups and
spare about 4-5 hours almost daily for learning different vocational traits. The
support of family members was imperative and to convince the family was a
challenging task. Hindustan Zinc’s CSR representatives spent hours together to
convince the families and make them understand the socio-economic empowerment “SAKHI”
initiative will eventually bring.
“SAKHI” campaign has given
Hindustan Zinc a unique opportunity and edge to further scale-up and strengthen
self-help-groups and encourage millions of other rural and tribal women to come
forward towards their socio-economic empowerment.
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The campaign has been launched through a blog www.vedantasakhi.blogspot.in, which uploads the success stories of these women and
other important information/extracts of reports. The other platform, Facebook www.facebook.com/vedantasakhi
is a knowledge sharing platform and promotes the
cause by organizing discussions and deliberations. "SAKHI" has brought these women under a single umbrella as a collective force. Now they have started sharing their experience, knowledge, vocational traits, which has also considerably improved their communication skills. Most of these women have bank accounts and they manage them independently. The “SAKHI” self-help-groups also have a market coordinator who on their behalf negotiates the prices of their products in the market and generates orders.
The objective of “SAKHI” is also to impart trainings
to these women in other professional streams, strengthen vendors base and
suppliers base, bringing market competitiveness, ensure finishing & quality
output, and eventually enhance their social & economic status by improving
monthly returns.
Recently, “SAKHI” organized its first interactive
workshop that saw participation by over 350 rural and tribal women entrepreneurs
from Rajsamand, Chittorgarh, Bhilwara, Ajmer and Udaipur districts’
self-help-groups.
Prof. Anuja Sisodia from Indian Institute of Crafts and
Design, Jaipur took the workshop that gave these women an insight on designing,
colour combination, finishing & quality checks, customer analysis, and
market trends. The workshop also had
interactive sessions on garments and home-furnishing market, development of
handicraft industry, production as per current fashion trends and pricing of
the products. These rural women also expressed their concerns about the
availability of raw material, need for upgraded training programs and new
markets for selling the products. Hindustan Zinc has taken the responsibility
to strengthen the market linkages on behalf of these women.
Each “SAKHI” (as these women entrepreneurs are
addressed) has a success story to narrate and every success story gives birth
to hundreds of more success stories. “SAKHI” is a voice of these rural and
tribal women and the campaign is destined to improve their social and economic
life.
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