"Sakhi" - Recognizing the Success of Rural and Tribal Women

Dear all,

"When you empower a rural women, you in-turn make a family socially and economically independent,  thereby energizing a complete village and ultimately contributing towards progress of a nation..."

Rural women have always proved their metal and strength in every sphere of life. May it be house-hold work, agriculture,  handicrafts, tailoring, traditional crafts or liberal art, rural women of India have always been in front and have even  dominated the global fashion industry with their traditional art and skills.

Hindustan Zinc realized this much earlier and with stupendous CSR and Communication teams at every location, we have been able to bring together more than 6,000 rural and tribal women and weaved them into about 475 groups, popularly known as self-help-groups (SHG). Each group has been recognized for its success.

This has given Hindustan Zinc a unique opportunity and edge to further up-scale and strengthen this program and build a platform to motivate millions of other rural and tribal women, across the country, by sharing the success stories, important policies and decisions and key statistics etc. and encourage them to become socially and economically empowered.

Keeping this focus alive, we are launching today our yet another social media campaign, "SAKHI" - 'Recognizing the Success of Rural and Tribal Women'. Hindustan Zinc's campaign "SAKHI" will be a symbol of friendship, commitments, teamwork, associations, and progress with dignity and self-respect. 

The campaign will be focusing women from age 14 and above.

Please make a visit to Sakhi Blog www.vedantasakhi.blogspot.in and also become part of Facebook campaign www.facebook.com/vedantasakhi . 

Let us unite our all efforts and energy and make Hindustan Zinc's SAKHI campaign a grand success.

With my best wishes...

Pavan Kaushik

Head - Corporate Communication

Phone : +91 9928844499